Jonathan Fricke worked both on the air and as management for radio stations and radio chains from 1963-1981 but will always be best remembered as the Program Director who changed the format to Country at two legendary Country stations: WMC, Memphis, TN (for which he received the Billboard Major Market Program Director of the Year award) and WSAI, Cincinnati, OH. He worked and programmed other Country stations including KDJW, Amarillo, TX; KBUY, Fort Worth, TX; KOKE AM/FM, Austin, TX; KFOX, Los Angeles, CA and KRAK, Sacramento, CA. He served on the Country Radio Seminar Agenda Committee for twelve years, including a year as Agenda chair and is the founder of Radio Against Drugs In Our Society (R.A.D.I.O.S.) He also founded and published Tune-In, a country radio publication distributed by country stations throughout the US as a major listener promotional tool. Fricke also served as the first Country Editor of Radio & Records. He moved to Nashville to serve as the first General Manager for the Warner Bros. Country Division. He later started a radio/record promotion company. Jonathan Fricke was inducted into the Country Radio Hall of Fame in 2006.