“How to Regain Revenue and Reassure Clients” Announced as Topic for July CRS360

(Nashville, Tenn. – July 22, 2020) Country Radio Broadcasters, Inc® will present the next installment of CRS360, “How to Regain Revenue and Reassure Clients,” on July 29. As radio users return to daily routines, listening levels are climbing, renewing confidence in radio’s legacy of sharing client messages, driving traffic, and demonstrating results.Panelists Rob Keegan (WXTU/Philadelphia), Mason Meyer (WMX/Akron), and Matt Sunshine (The Center for Sales Strategy) will discuss radio advertising; how local sales teams are crafting strategies to recapture revenue impacted by COVID-19 successfully.CRB/CRS Executive Director, RJ Curtis, commented, “CRS360 for July continues a three-part series on how radio has modified best practices during extraordinary, unpredictable times. We jump into the sales department this time, learning what strategies are working at local radio to regain, then sustain the confidence of advertisers following the impact of COVID-19 on ad revenue. Like programmers, radio sales teams have always displayed remarkable innovation and resiliency any time they’ve faced adversity; this is a very strong panel, with a great story to tell.”To register for “How to Regain Revenue and Reassure Clients,” sign up here. Only a limited number of slots are available and are based on a first-come, first-served basis.Additional CRS360 webinars have included an in-depth look at “The Pivot: How Great
Talent Have Changed to Remain Successful,” “Tone Down Anxiety, Turn Up the Music: How to Cope with Stress and Uncertainty,” featuring Miles Adcox, “CRS Research Presentation: Do You Know Your Listeners As Well As You Think You Do? – A Closer Look,” “The Impact of Ken Burns’ ‘Country Music’,” “Continuous Diary Market Measurement: An Update,” “Country Radio’s Podcasting Opportunity,” “A Discussion of Gender Balance at Country Radio: Part I and Part II,” and more. To access previous CRS360 webinars, you can visit https://www.countryradioseminar.com/crs360.