CRS360
Back To The Future!
CRS360 cranks up its Time Machine, with a look back to CRS 2018 and a session called:“Radio In 2025: The Future Is Now.” How accurate was the crystal ball country radio experts looked into seven years ago? How has the business changed, and how will it continue to evolve? McVay Media Group President Mike McVay, Sevens Network/Tune In Bob Richards, panelists from that 2018 session return, and will be joined by veteran programmer Carletta Blake to discuss radio’s past, present, and future.
Turning This Moment Into A Movement
As the Country music genre continues to evolve, this CRS360 episode will offer an in-depth examination of the current music cycle, its depth, potential sustainability, and how it is influencing the strategies and best practices used by radio and other platforms to expose new music and artists.
Tame the Tech, Unleash the Potential: How AI Can Be Your Ally in Country Radio
As AI continues to evolve rapidly, this CRS360 webinar delved into how this technology can fill in operational gaps, provide creative time back to on-air talent, and keep the format vibrant. The session highlighted key findings from our AI in Media Study, demonstrating how AI can streamline workflows, personalize experiences, and enhance audience engagement.
WATCH HERE VIEW POWER POINT PRESENTATION HERE
Mental Health In The Music Industry: Saying The Quiet Part Out Loud
Jason Prinzo, who delivered a compelling talk at CRS 2024 in February, shares his personal journey of overcoming traumatic childhood experiences that led to anxiety in his adult life. His story, filled with valuable lessons on recognizing and managing stress, aims to provide attendees with practical strategies for fostering a healthy and positive mental outlook. Moderated by Zena Burns from the Moxie Coalition.
“But They Have A Great Personality …” CRS 2024 Research Project
A deeper look inside the study originally presented at CRS 2024, examining the role of personalities on all delivery platforms specializing on Country music. Moderated by Clay Hunnicutt, with data and insights presented by Andrew Finlayson and Dan Reines from Smith Geiger.
CRS 2024: Agenda Preview
An exclusive sneak peek into what attendees can expect at CRS 2024. The webinar covered a range of topics, sessions, panelists, and performances, with a special emphasis on the 4th annual Digital Music Summit (DMS). Targeted at digital platforms and innovations relevant to all CRS attendees, DMS has become a must-attend, full-day attraction that serves as the kick-off for the 3-day CRS event. Moderated by CRB Executive Director RJ Curtis, with CRS 2024 Agenda Chairwoman Shelley Hargis, Vice Chairs Krista Hayes and Jesse Tack, and Tim Foisset, leading the Digital Music Summit.
Moment-US: Leveraging Country’s Growth
A comprehensive mid-year analysis of the Country music industry's surge in 2023: Radio listening levels, streaming, and the touring industry are all seeing great success in 2023. How to tell the story, and realize future opportunities. Moderated by Chuck Aly, and featuring panelists Marc Dennis, Bruce Logan, and Rachel Whitney
The Power Of Collaboration
This engaging session sought to explore the challenges faced by industry stakeholders and emphasize the importance of collaborative efforts. The discussion was led by Beverlee Brannigan, and included panelists Michelle Kammerer of Amazon Music, Adrian Michaels from BMG Nashville, and Bo Matthews, PD of KBAY/San Jose
OK Boomer: A Conversation With Gen Z
A candid and collaborative discussion that unites Gen-Z personalities and seasoned industry veterans who will explore effective ways of connecting and appealing to the next generation of audio consumers, employees, and co-workers beyond 2023. Moderated by WIVK/Knoxville morning personality Joey Tack, and featuring Cox Media Group/Orlando Director of Operations & Country Content Steve Stewart, SiriusXM Program Director Kathleen Shea, and WFKY & WVKY/Frankfort, KY Morning show personality Paisley Dunn.
The CRS Music Test: It Takes All Sorts
The May CRS360 webinar covered various aspects of the music test originally presented at CRS 2023, including its effectiveness, its impact on programming decisions, and the challenges of interpreting the results. The episode will feature a panel of experienced programmers, including Marci Braun from Audacy and Brook Stephens from Leighton Broadcasting. Set to add additional feedback throughout the webinar are Clay Hunnicutt(GM, BMLG), Carolyn Gilbert (CEO, NuVoodoo Media), and Leigh Jacobs (Co-Founder, NuVoodoo Media).
Watch “It Takes All Sorts” here
CRS360: The Lifecycle Of A Song: Why Can’t Radio And records Find A Happy Medium?!?
The April CRS360 webinar episode examines the ongoing challenge of collaboration between radio and records, specifically focusing on the lifecycle of a song and why finding a happy medium has been difficult.
Watch “Lifecycle Of A Song” Here
Song Wars
It’s the return of the CRS research Jedi masters,: The NuVoodoo team of Carolyn Gilbert and Leigh Jacobs share a deep dive into music research, exploring the differences in tastes among gender and age groups, newer Country fans, and long-time fans. Results are based on a large sample size and wide demo of adult Country music listeners, NuVoodoo will examine responses provided by active country radio listeners, who were given interesting sets of choices, reporting on the outcome of their findings.
CRS 2023: A Preview
Featuring panelists Joey Tack (CRS ’23 Agenda Chair), Brent Michaels (CRS 2023 Agenda Vice Chair and CRB Board Member), Warner Music Nashville’s Tim Foisset, and Big Machine Records GM Clay Hunnicutt, along with moderator and CRB Executive Director RJ Curtis, CRS ’23: A Preview will focus on what CRS 2023 attendees can expect from the upcoming 3-day event. The agenda committee, CRS staff, and special surprise guests will share information about sessions, panels, and CRS events. The CRS360 discussion and reveal comes one day ahead of CRS 2023 Early Bird registration opening.
How Country Radio Can Save Itself
A followup to the CRS '22 session "Somebody Has To Say It," when CRB Board VP John Shomby challenged the radio industry to think differently, reassessing its strengths and how radio can remain relevant in a challenging media environment. An industry-wide think tank was formed at CRS with the goal of identifying key areas for Country radio to consider; here is an update on the progress, with thoughtful recommendations from an outstanding panel.
If The Song Fits, Play It!
Music and song-focused, the June episode of CRS360 is Part II of a follow-up to the research project originally presented at CRS 2022 in February by NuVoodoo. This exclusive bonus material features various song titles, with the primary question: whether listeners think they should be played on Country radio or included in a Country playlist. Additionally, you’ll see how new country listeners perceive music compared to longtime fans. Results are based on a sample of adults 25-54 nationwide, who are all regular listeners to Country radio.
I'm A Fraud: Dealing With Imposter Syndrome
Imposter Syndrome is loosely defined as the experience of feeling like a fraud, as if you don't belong in the position you hold and only achieved success through dumb luck. Many people - high achievers in particular - have said they experience this very real condition. This panel seeks to shed light on the subject in a relatable, informative way.
The Net Worth Of Networking
Find out how best to network in any setting, including in person, online, at industry events, and via more traditional forms of communication. Hear tips and tricks from industry professionals, both introverted and extroverted, to help you make the most of networking opportunities. The is an essential skill worth improving for any professional, at any level.
CRS Research Presentation 2022: “What You Didn’t See”
CRS Research Presentation 2022: “What You Didn’t See” will divulge comprehensive lifestyle and behavioral data not shared during the original presentation held on February 24, 2022 and is not just a deeper dive into CRS’ multi-generational project but also provides valuable and actionable insights to all programmers targeting the country consumer market.
CRS 2022 Preview: “Heads of State”
Join us for a preview of what the CRS Heads of State series will entail in February. The webinar will feature the four moderators, Joel Denver, Erica Farber, Lon Helton, and Mike McVay, who are set to lead the important discussions at CRS 2022. During the webinar, moderators will forecast what key music and radio challenges these leaders may be facing in 2022, how they have emerged post-pandemic, and ways their respective companies plan to achieve continued success.
Post-Covid Re-entry, Part II: How To Shake Off Workplace Cobwebs, And Leave Anxiety In The Dust
The music industry is returning to a post-Covid workplace. What's the "new normal," and what does it look like after 18 months of remote work flow? CRS360 continues a two-part series examining new, best practices for how employees readjust, and what potential challenges everyone may face. Join us for Part II: How To Shake Off Workplace Cobwebs and Leave Anxiety In The Dust with New York Times best-selling author and clinical psychologist, Dr. Susan Albers.
REunited: the road & the radio
The return of live music is imminent, with tour announcements coming every day. What will this mean for artists, labels, radio, promoters, booking agents - and fans? What's the "new normal," or is there even such a thing? CRS360 will talk to industry stakeholders to sort it all out.
Moderated by Country Aircheck's Chuck Aly, and featuring MCA Nashville recording artist Jordan Davis, MCA Nashville's Katie Dean, Red Light Management's Zach Sutton, WME's Becky Gardenhire, Activated Events' Bonnie Marquez, and AEG Presents' Adam Weiser.
TALK DATA TO ME TOO
The most talked about and commented on session at CRS 2021: The Virtual Experience was "Talk Data To Me," which shared specifics of how data can be leveraged to understand Country consumers in general and their engagement with new music in particular. Stone Door Media Lab's Jeff Green is back to moderate a closer look with panelists Kenny Jay, Haley Jones, and Annie Ortmeier.
CRS 2021 Research presentation: A CLOSEr look
Presented by: NuVoodoo Media
NuVoodoo's Carolyn Gilbert and Leigh Jacobs present a follow up to the CRS 2021 Research Presentation examining Country music consumption habits during the Covid-19 Pandemic. Take a deeper look at key findings in specific areas of this project.
IMAGING WORKSHOP: A CRS VIRTUAL EXPERIENCE Prequel
Powered by: Benztown
A prequel to CRS 2021: The Virtual Experience, which will present several more focused, hands on workshop opportunities. This workshop will allow attendees to hear examples of creative imaging, along with pro tips and best practices for writing, producing, workflow, and more.
Everything You Need To Know About CRS 2021: The Virtual Experience
CRS 2021: The Virtual Experience. What does it mean? How does it work? Who’s gonna be there? How do I go? The usual in-person Country Radio Seminar agenda has been judiciously modified and expanded to an online-only experience. The October CRS360 episode will map it out for you, revealing special guests, key sessions, and fielding all your questions.
RECOrd labels: 20 things We’ve Learned In ‘20
After examining innovative best practices discovered by radio during the Covid crisis, September’s CRS360 episode will pivot toward the music industry; how it has learned to expose, engage, and further develop artists and music the past six months. Promotion, marketing, digital, and social media executives from the Nashville label community will share “20 Things We’ve Learned In ’20,” along with discussion about what practices will remain when “the new normal” settles in.
THE WORKPLACE AIN’T WHAT IT USED TO BE. NOW WHAT?
While many organizations will work from home for the duration of 2020, out of necessity, others must plan a return to their respective offices. A lot has changed since March, in terms of business dynamics, onsite operations, helpful technology, and, perhaps most important, attention to the mental health of our workforce. CRS360 has assembled a panel that will try and make re-entry to your new normal as seamless as possible – whenever it occurs for your team.
How to Regain Revenue and Reassure Clients
We focus on radio advertising; how local sales teams are crafting strategies to successfully recapture revenue impacted by COVID-19. As radio users return to daily routines, listening levels are climbing, renewing client confidence of radio’s legacy for sharing client messages, driving traffic, and demonstrating results.
The Pivot: How Great Talent Have Changed to Stay Successful
We examine how radio air talent have adjusted to prepping, connecting w/ listeners, and aiding station sales teams during tumultuous times.
FIVE THINGS I’VE LEARNED: PROGRAMMING DURING COVID-19
Three day-to-day programmers share five key discoveries which changed their approach to listeners, communicating, branding, music selection, and maintaining the right tone, during an unforeseen national crisis. They'll also discuss what programming fundamentals look like on the other side of Covid-19.
TONE DOWN THE ANXIETY, TURN UP THE MUSIC: HOW TO COPE WITH STRESS AND UNCERTAINTY
During this CRS360 webinar powered by Benztown, Miles Adcox presents sound stress management advice designed to help industry members better cope with fear and uncertainty during the Covid-19 crisis.
CRS RESEARCH PRESENTATION: DO YOU KNOW YOUR LISTENERS AS WELL AS YOU THINK YOU DO? - A CLOSER LOOK
During this hour-long CRS360 webinar powered by Benztown, Mark Ramsey Media Research Strategist Mark Ramsey will follow up on his eye-opening research presentation shared last month at CRS 2020, when he challenged programmers, asking, "Do You know Your Listeners As Well As You Think You Do?" Ramsey will reveal demo and gender data tables not shown at CRS 2020, offering an enhanced look at his findings.
To get ready for the webinar, watch the CRS 2020 Research Presentation here.
To download the slide deck used in this webinar presentation, click here.
THE IMPACT OF KEN BURNS’ “COUNTRY MUSIC”
"Country Music" Writer/Producer Dayton Duncan, and artist Vince Gill, who was prominently featured in the film, will be special guests, to discuss the impact of this documentary, how it triggered music sales, and discussion about the genre’s past, present and future.
CONTINUOUS DIARY MARKET MEASUREMENT: AN UPDATE
Nielsen’s plan to implement continuous measurement in 46 diary markets was first announced early in 2019, with details on the rollout previewed during a Country Radio Seminar (CRS) session in February, hosted by Nielsen VP/Audience Insights Jon Miller. CRS promised a follow-up once data began arriving, which occurred in August, reflecting July results. In our 5th episode of CRS360, we will once again feature Miller to share what these results have revealed so far. He’ll be joined by moderator Tom Baldrica, and programming consultant Joel Raab, whose clients include stations in these newly measured markets.
COUNTRY RADIO’s PODCASTING OPPORTUNITY
In this installment of CRS360, we’ll examine the unique relationship between Country radio, its listeners, and their community, and how Country radio is positioned to be something more in podcasting than just repurposed broadcast content. Edison Research SVP and CRS veteran Tom Webster will walk attendees through the latest data and talk about Country’s potential to “leave deeper footprints” with podcasts.
Country Radio 2019: Mid-Year Ratings And State of The Format Report
We’re just past the halfway point in 2019, so, how is Country radio doing so far this year? The July CRS360 episode takes a look at a the format’s mid-year ratings report card, examining national shares in key demos, comparing PPM and diary-measured markets, and highlighting success stories in certain markets, and, at specific stations. This session will include a broader “state of the format” discussion, to try and identify potentially strong music trends, emerging artists, and how Country radio can better compete with other platforms exposing Country music.
A Discussion of gender balance at country radio: Part II
We crunched 45 years of historical chart data; we consulted a PhD in sociology; we told you how radio builds a weekly playlist. And that was just Part I. Now, CRS360 takes “A Discussion Of Gender Balance” further, with Stoney Creek recording artist Lindsay Ell and Pandora Head of Country Music, Beville Dunkerley. Each has perspective to share, challenges to overcome, and steps they are taking to achieve success.
A Discussion of gender balance at country radio: Part I
There has been plenty of debate recently challenging Country music to find a better male-female balance when it comes to radio airplay. Join us for the inaugural CRS360 webinar, “A Discussion of Gender Balance at Country Radio: Part I” as we seek to advance the conversation, by adding discussion of digital platforms, how the economy may have helped get us here, and, why Country music programmers do that thing they do. Part one of this two-part discussion will feature Jeff Green, Rachel Skaggs and John Shomby, and will be moderated by Beverlee Brannigan.