CRB, Inc Announces CRS360 Webinar, “The Pivot: How Great Talent Have Changed to Stay Successful”

(Nashville, Tenn. – June 17, 2020) Country Radio Broadcasters, Inc® will present “The Pivot: How Great Talent Have Changed to Stay Successful;” the next installment of CRS360, to be held Tuesday, June 23 from Noon-1 p.m. (CST). The webinar will feature panelists Steve Reynolds of The Reynolds Group, and morning personality, Mojo, of Top 40 WKQI/Detroit, and will discuss how radio air talent have adjusted to prepping, connecting with listeners, and collaborating with station sales teams during tumultuous times.

CRB/CRS Executive Director, RJ Curtis, commented, “Our June CRS360 continues a three-part series on how radio has modified best practices during a time of extraordinary, unpredictable events. The focus here is on-air personalities, a station’s most direct contact point with listeners. As Steve and Mojo will discuss, sustaining success has required talent to pivot on everything they do: show prep, connecting with listeners, daily execution, and, being a helpful resource to the sales team.”

To register for “The Pivot: How Great Talent Have Changed to Remain Successful,” sign up HERE. Only a limited number of slots are available and are based on a first-come, first-served basis.

To access previous CRS360 webinars, you can visit https://www.countryradioseminar.com/crs360. The May CRS360 episode, available HERE, shared programming innovations during the spread of COVID-19. In July, CRS360 will examine how radio sales teams are working to recapture business and service clients during the pandemic.

Additional CRS360 webinars have included an in-depth look at “Tone down anxiety, turn up the music: how to cope with stress and uncertainty” featuring Miles Adcox, “CRS Research Presentation: Do You Know Your Listeners As Well As You Think You Do? – A Closer Look,” “The Impact of Ken Burns’ ‘Country Music’,” “Continuous Diary Market Measurement: An Update,” “Country Radio’s Podcasting Opportunity,” “A Discussion of Gender Balance at Country Radio: Part I and Part II,” and more.