Rhubarb was born in Miami and grew up in Tallapoosa, Georgia. He worked his way through West Georgia College by working in radio at WWCC in Bremen, Georgia. Upon graduation, Rhubarb moved to Columbus, Georgia and worked at WCLS. He later got into country music radio when he moved to WSKY in Asheville, North Carolina. In 1978, Rhubarb headed to WLWI (I-92) in Montgomery, Alabama, where he served as program and music director and did the afternoon drive show.
Rhubarb is widely known for his charity events like the Rhubarb Jones Celebrity Golf Tournament for the Leukemia and Lymphoma Society and his annual March Across Georgia for the LLS. Rhubarb is also an Atlanta co-host for the annual Jerry Lewis Muscular Dystrophy Association Telethon.
Rhubarb is a past winner of Radio Personality of the Year from the Country Music Association and the Academy of Country Music, and has served on the board of directors for both organizations. Jones is also a past Disc Jockey of the Year award recipient, from Billboard Magazine, and was voted one of Country Music's Top Radio Personalities of the Century by Radio and Records Magazine. Rhubarb is a lifetime member of the Country Music Association and the Academy of Country Music. He was inducted into the Country Music Disc Jockey Hall of Fame in June of 2001.