Jay Hoffer (born in New York City on November 14, 1930) began his radio career as an announcer at WLIZ, Bridgeport, Connecticut. He joined WJAR-AM and TV in Rhode Island as Promotion Manager and later became Manager of National Advertising and Promotion for ABC-TV in New York. He joined Country station KRAK-AM in Sacramento in 1960. He was Station Manager of KRAK and Vice President of Hercules Broadcasting at the time of his death.. He was a professor at Cal State University in Sacramento, and Golden Gate University, Sacramento campus. He authored the books "Managing Today's Radio Stations", "Organization and Operation of Broadcast Stations" and " Radio Production Techniques" as well as numerous articles on radio. He was active in community affairs as President of the Sacramento Convention and Visitors Bureau, President of the Sacramento Public Relations Roundtable, Public Relations Chairman of the United Way and Publicity Chairman of the Sacramento Chamber of Commerce. Hoffer died in 1977. Jay Hoffer was inducted into the Country Music D J Hall of Fame in 1992.