This year’s Country Radio Seminar® Research Study featured the largest sample of Country P1’s ever surveyed with over 11,000 respondents. A P-1 listener is defined as a radio station’s most important audience. They are the listeners who are already highly engaged and contribute most of the listening done to Country radio.
Edison Media Research, in conjunction with thirteen Country radio stations across the U.S., emailed P-1 Country Radio listeners to invite them to participate in this important study over the Internet and thousands answered the call. Respondents were asked a series of questions about their music tastes, lifestyle, and their perceptions of Country Music and Radio.